We were delighted to have Kelsey, a junior at Boston Collegiate Charter School, intern with us for a couple of weeks. During her time here, she wrote an excellent blog about some of the country’s iconic brands. Check it out below:
Chocolate, Coffee, and Jeans: The True Symbols of America
When asked what symbolizes America, most people would say something cliché like, “the American flag,” “a bald eagle,” or “the White House.” Yes, these things do symbolize America, but in my view, it is everyday brands that best capture the American spirit.
Brands that we interact with on a daily basis are American icons because they’re founded in our values and beliefs. For example:
1. Reese’s Peanut Butter Cup
Reese’s Peanut Butter Cups seem so simple at a glance, but if you look a little closer you’ll see that they represent the purity of American innovation. Putting chocolate and peanut butter together was indeed a simple idea…anyone could have done it. But who actually did? The Reese’s Peanut Butter Cup that we love today was first made by Harry Burnett (H.B.) Reese, a poor American farmer, who’d failed at many of his other dessert-like inventions. It took years for H.B. Reese’s invention to become as popular as it hAS, but its ingenuity and deliciousness showcase the American drive to innovate.
2. Dunkin’ Donuts
What’s more representative of our dedication to hard work than a good cup o’ joe? Americans are known for being some of the hardest working people in the world, and because of this, we drink ridiculous amounts of coffee.
Every morning as I get on the MBTA, I look around, and just about everyone has a cup of Dunkin’ Donuts coffee in their hand because many of them need their morning coffee just to get their day started. Then, on my walk home ,I pass three coffee shops, two of which are Dunkin’ Donuts.
After restless hours of work, nothing is more representative of our early rise, late to bed, hardworking mentality than a genuine cup of caffeine.
3. Levi’s Jeans
Today, jeans are a way for people to express their individuality, but they got their start in a very different way. The first pair of jeans was worn back in the 19th century when the Gold Rush hit America. Miners found themselves unable to work without ripping their pants, so a man named Levi Strauss invented canvas pants (now called jeans) that were able to withstand the harsh conditions that workers faced in mines. Before he knew it, just about every miner owned a pair of Levi’s. If that doesn’t represent American perseverance, I don’t know what does!
Iconic brands such as Reese’s, Dunkin’, and Levi’s contribute to what it truly means to be an American.
Which brands represent your vision of America?