The explosion of social media and second screen engagement has ensured that March Madness will never be the same. Here are some articles to prove it:
Tennessee takes more progressive approach to social media than its peers | Yahoo! Sports
This is an older article (2012), but I wanted to include it in my round up to give you an idea of the precautions most NCAA teams are taking when it comes to social media and their athletes. Most teams have opted for strict social media bans for their players. Not Tennessee. They understand that the best way to harness social media is by educating their players on the best way to use it, and placing confidence in their ability to use Twitter, Facebook, etc. responsibly. They even added their players’ twitter handles to their roster bios!