Content means everything. It is the fuel for social media. It is a vast universe of information, enticements, games, data, videos, promotions…virtually whatever you want.
So, when I came across a website in which a writer presented himself as the self-proclaimed “Content Guru,” I had to roll my eyes.
First, as a writer, this person should know better than to speak as if he believes the audience is so intellectually vulnerable as to accept anyone’s claim of being a guru (other than a certifiable Maharishi). Overuse of superlatives, especially in describing oneself, should be taken as an invitation to click out.
Taking the “Content Guru” title a step further, one wonders what it takes to achieve guru status regarding content. It’s like saying you’re an “everything guru.” A video guru, a blog writing guru, a song-sharing guru, a vine-proficient guru, the iterations continue…
Of course, I may have misinterpreted the claim. Perhaps this person is, in fact, a guru who is very content. This would make more sense, as contentment is the core business of a guru. But, then why is this guru involved in marketing? It’s all quite complex.
Complexity is why our clients come to us to create their social media strategies and effective digital content. Of course, we do not claim to be gurus, but we are smart. And we understand that content means nothing if it’s not reliable and transparent. Something this “content guru,” may be teaching, but may not exactly be practicing…
As for being content, that’s a subject for a much more complicated and personal blog.
What would it take to be a content guru (if such a thing exists)?