There’s a wonderful way to make “re-gifting” into something positive and much more meaningful than you could imagine possible.
We all do our best to embrace the unusual spirit of giving and cheer that’s important to this time of year. Though sometimes the gifts we give may not be truly appreciated. These are the gifts we “re-gift,” which typically has a negative connotation. But, what if we turned the idea of re-gifting on its head?
As an agency, we used to review all sorts of possibilities for giving gifts to our clients to show our appreciation. At one point we sent out wonderful chocolates. Not your usual wonderful chocolates, but chocolate truffles adorned with designs made of real gold. Edible gold!
In more recent years, we’ve changed our holiday approach to the ultimate “Re-Gift.” We’ve stayed with the idea of food, but in an entirely different and better way.
We are well into a tradition of donating money to Sodexo Foundation. Not only because we’ve worked with the Foundation since its inception, but more-so because 100% of their donations go to the cause of fighting childhood hunger in the United States. The problem of childhood hunger in the U.S. is astonishing, even unbelievable to many people. But quite real to 1 out of 5 children who live with this problem in our wealthy and generous country.
And so we have abandoned giving fancier gifts that may be expected (we’re not sure) and appreciated (perhaps), or needed (not at all). Instead, the gift we now give is 100% re-gifted in the form of something unadorned, not gift wrapped, but wonderful in every way.
Our donation is re-gifted in the form of food, grants for people fighting childhood hunger, support for food shelters, school vacation food programs and more. This gift is not expected, but it is much appreciated and desperately needed.
This form of re-gifting, to us, has absolutely become the way to give. To learn more about doing it through Sodexo Foundation, visit their donation page.