Yesterday, our crew boarded the Thomas E. Lannon for our 2012 summer outing. While we took in the sun, felt the beautiful ocean breeze, and took down large amounts of lobster, we came to the realization that such trips can do wonders for an advertising team. So, we put together the top five reasons any ad agency (and company for that matter) should get on a boat ASAP:
- To take a break & open our minds. Most of us know how important it is to slow down for a bit, especially in the summer months when it’s so gorgeous outside. When we take time to rest, we discover things that can make us perform better when we do return to work. Some of our best ideas come when we’ve woken up after a long nap or taken a walk after lunch. Yesterday all of us were able to take a breather, relax, and today we came in with eyes wide open (not to mention a few suntans).
- To feel the breeze & soak up the sun. As we sailed yesterday, we started chatting about the importance of Vitamin D and how it’s hard to come by in New England with its cold winters and rainy temperament. So we’ll take any chance to get some rays and soak up some vitamins. In fact, Vitamin D has been proven to help improve your immune system, stimulate your metabolism, and it plays a key role in helping your brain work well. But, more importantly, the sun has major effects on our energy and happiness as it helps our bodies produce endorphins. A happy advertising team equals a productive one!
- To build our teamwork skills. The Captain called on us to raise the sails in order to start our journey. Though our “heave ho” skills might not have been as amazing as the full-time crew’s, we were up to the task. We also tried our hand at a few on-board games. No matter what we were doing, though, taking some time to hang out together without the pressure of deadlines gave us the chance to learn a little more about one another, in turn building the strength of our team.
- To see new sights & be inspired. Some of us had been on a sailboat before and some of us had been to Gloucester, but it’s also true that others of us had never done either. What a world we were able to see! Though we’re a creative lot, sometimes it’s hard to create amazing work without inspiration. Yesterday’s outing was full of visual stimulation, from the beautiful landscapes to the classic schooner rigging. Who knows how this might affect our work in the future, but it’s definitely given us something to think about.
- To celebrate and eat lobster. Interestingly, in the old days eating lobster was considered a mark of poverty. In fact, before the American Revolution, Boston dockworkers went on strike, protesting the amount of lobster they were forced to eat. Can you imagine? Even though lobster prices are astonishingly low this year, it’s still a mark of a real New England celebration. It was important for our agency to gather together, celebrate, reflect on the work we’ve produced over the past year, and to take pride in the relationships we’ve been able to build with our amazing clients. This way we’re able to challenge ourselves to up the ante for the next year.
What are your favorite ways to take a break with your team?