Did you share this video last week?
I did, but not just because it’s a catchy, fun, young-love song mashed-up to poke a little manufactured fun at our telegenic president. What I appreciated about this video is a little more nuanced – this is video-editing gold!
Consider the amount of time invested in finding each individual sound bite. Even when Obama says the same word, the editor doesn’t always use the same cut. Notice how the cuts are so tightly and cleanly woven together – matching all of President Obama’s words to Carly Rae Jepsen’s lyrics and cadence is a major feat. Such craftsmanship is too often overlooked and underappreciated.
Ever since YouTube became the go-to source for online entertainment – 4 billion videos are viewed each day and 60 hours of video are uploaded every minute – the online world has become saturated with a myriad of short- and long-form visual content. It’s pretty easy for anyone with an auto-focusing smartphone video recorder to create and upload high-quality self-made movies, but that’s not to say such content is particularly inspiring.
It’s cool that we can all upload our own content, but does the deluge diminish our ability to recognize and appreciate true genius and skill?
Being involved in at least six video productions per year, I recognize how intense the video editing process really is. Here at db&r we pride ourselves in capturing the best quality footage, culling the best shots, and editing them together to make something amazing. But, nowadays, video quality is often times secondary to how quickly you can get your video published.
It makes me wonder if we will eventually lose our appreciation for the creators, the producers, and the editors – not to mention the time-intensive production process required to create truly inspiring videos.
What do you think?